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Is Facebook Marketing Going To Enhance Your Business?

There are a lot of people using Facebook these days. Chances are good that you are someone that is on there too. Harnessing the power of Facebook can help you reach a huge pool of potential customers for your business. Keep reading for Facebook marketing tips.

Promote a contest using Facebook Offers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is very good you can also promote it to those who are not fans.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Use care in selecting your updates. If you don’t share content that has value, you won’t keep fans very long. Updates must be engaging and helpful. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

Try offering exclusives when people “like” your page. Likes can draw new attention to your page. Giving a gift in return is good marketing. This will grab people’s attention rather than asking them to like the page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

Take time to answer questions and respond to comments posted on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. You should consider a Facebook post like an email or a telephone call.

Your goal for Facebook marketing is to increase the sale of your products. So set a monthly goal for a particular amount of products sold. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.

Be sure your postings are valuable and relevant. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Steer clear of selling too much, however, or you may tire your followers too quickly.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.

Avoid sending updates that aren’t related to you or your business. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Personal projects and updates should be shared using your personal account.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. You can start by placing Facebook buttons on your website. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.

After reading through this article you should know what it takes to get your business marketed on Facebook. When you use these tips, you’ll find that Facebook marketing isn’t all that hard. Set up your campaign today and experience the great results.

Author

Carmen Evans