Business owners sometimes wonder how they can improve their businesses and bottom line. If this sounds familiar to you, one thing you should look into is a marketing strategy called e-mail marketing. Keep reading for valuable advice on how to put this to work for you.
Include special offers and promotions available only to recipients of your emails. This form of e-mail marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. Additionally, having a referral rewards program will help you grow your customer and email base.
Use A/B testing to see which emails are successful and which ones aren’t. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Try out more than one email format. Always put the most important information and new offers on the top of your emails. Try different formats in order to see which elicits the most responses. When you know which format works the best, stick with it. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
Always obtain permission before you contact your customers via email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
Avoid sending major marketing with email messages around holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. This isn’t a hard-and-fast rule, obviously. This may include emails regarding things like Black Friday and other sales or specials that go on.
Utilize the least amount of graphics in your email as you can without making it look bland. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
Branding your business is essential, and should be incorporated in your marketing emails. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. This will allow your emails to be recognized instantly.
Be certain that anyone you send messages to through email channels has given you permission to do so. When you do not use an opt-in method for emails, you destroy trust and credibility with your existing and potential customers. This will have negative effects on your business as a whole. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Many companies choose email marketing, because it is affordable and can make a huge impact on sales. If you aren’t using this technique for your business yet, why wait? Use the tips you have learned here and watch your business soar toward success.